Cookie Policy

Last updated: 4 October 2026

This Cookie Policy explains how Live TV uses cookies and similar technologies on livetvuk.com. It should be read together with our Privacy Notice.

You can change non-essential cookie preferences at any time on the Cookie Settings page.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, pixels and software development kits used in players or advertising tags. They help websites remember settings, keep services secure, measure audiences and support advertising.

2. How we use cookies

On livetvuk.com we use cookies and similar technologies to:

• make core site features work (navigation, security, player basics);
• remember your preferences (for example light/dark theme and cookie consent choice);
• understand how the Site is used (analytics);
• fund the free service with relevant advertising where you allow advertising cookies.

3. Types of cookies we use

3.1 Strictly necessary

These are needed for the Site to function (security, load balancing, storing your cookie consent decision, basic player operation). They do not require consent under PECR, but we still tell you about them.

3.2 Preferences / functionality

These remember choices such as theme mode so the Site looks the way you left it. We store some of these preferences in browser local storage rather than classic cookies.

3.3 Analytics / performance

Where enabled, we use Google Analytics (GA4 via gtag) to measure visits, popular pages and technical performance in aggregate. These cookies are non-essential and are used when you accept analytics/advertising preferences (or equivalent consent).

3.4 Advertising

Where enabled, Google AdSense and Google video advertising technologies may set cookies or use advertising identifiers to:

• deliver ads;
• limit how often you see the same ad;
• measure ad performance;
• where allowed, show more relevant ads.

These are non-essential. You can reject them in Cookie Settings. You can also manage Google ad personalisation at adssettings.google.com.

4. Examples of technologies on this Site

• tv_cookie_consent_v1 (Live TV) - stores Accept / Reject cookie choice - strictly necessary.
• Theme preference (Live TV, local storage) - remembers light/dark mode - preferences.
• Google Analytics (G-78H3D7R7QC) (Google) - audience measurement - analytics.
• Google AdSense / ads tags (Google) - display advertising - advertising.
• Google IMA / video ads (Google) - video/preroll advertising around streams - advertising.

Third parties may set additional cookies when their code loads. Exact cookie names can change as providers update their tags.

5. Your choices

• Use our on-site controls: Cookie Settings.
• Use browser controls to block or delete cookies (see allaboutcookies.org).
• Use Google’s ad settings and, where available, industry opt-outs such as aboutads.info.

If you block all cookies, some parts of the Site (including remembering your consent choice or theme) may not work correctly.

6. How long cookies last

Session cookies expire when you close your browser. Persistent cookies and local storage values remain until they expire or you delete them. Consent choices stored as tv_cookie_consent_v1 remain until you clear site data or change your preference.

7. Updates

We may update this Cookie Policy when our technologies or legal requirements change. Check the “Last updated” date above.

8. Contact

Questions about cookies: info@livetvuk.com · Contact form