ITV1 is the flagship Channel 3 service for most of the UK, bringing together headline drama, live sport, entertainment, and both national and regional news. On this page you can watch the ITV1 live stream free of charge and check an always-current daily guide so you know exactly what’s on, what’s next and when the big moments start. The player loads quickly on mobile and desktop, and the listings update through the day, so there’s no guesswork around start times.
As a public service channel, ITV1 serves England and Wales directly, with STV covering most of Scotland and UTV in Northern Ireland. Short regional news windows appear within the ITV1 schedule; these are planned slots and don’t disrupt the national running order. The guide on this page factors those local opt-outs in where applicable, so you can catch the right bulletin for your area without hunting around.
Where to find ITV1?
on Freeview the channel is at 3, with ITV1 HD widely available at 103 on Freeview HD receivers. Freesat places ITV1 HD at 103. Sky maps ITV1 HD to 103 with the correct regional feed, and Virgin Media lists ITV1 HD on 103 across packages. The timeshift service ITV1+1 lets you catch shows an hour later and is available on many platforms, including channel 35 on Freeview. If you prefer app-based viewing, ITV’s own streaming service offers a live simulcast of ITV1 on supported devices.
How the guide works
the day starts with breakfast magazine programmes and rolling news, runs through quizzes, factual series and afternoon staples, then builds into prime time with soaps, big entertainment formats, documentaries and premium drama. Live events can occasionally push schedules around; when that happens, the listings here follow the broadcaster’s grid so you always see the latest timings. A clear “now / next / later” presentation helps you jump straight into the live stream and plan the rest of your evening at a glance.
Picture quality and reliability
ITV1 is widely available in HD, which is why the HD feed occupies the familiar 103 slot on most platforms. On compatible devices you can expect crisp studio output and live coverage that shows off modern screens properly. The live player on this page aligns with the broadcast feed; a few seconds of latency compared with over-the-air reception is normal for streaming.
Availability notes
live streams are intended for viewers within the UK. If you’re outside the country, access may be restricted and some devices can enforce location rules automatically. If you travel frequently, be aware that availability can change based on where you are connecting from and the settings of your device.
TV Licence reminder:
in the UK, watching any television channel live—whether on a TV platform or through a streaming app—requires a TV Licence. On-demand programmes (catch-up and box sets) are generally fine without one, but live simulcasts are covered by the licence rules. If you only ever watch on demand, you don’t need a licence; if you watch live channels, you do. When in doubt, check the official guidance and make sure you’re covered before you tune in.
Why this page is useful
People looking for ITV1 expect two things within seconds: the live channel and today’s accurate schedule. This page puts the player at the top so you can start watching immediately, with the day’s listings alongside to show the current programme, what follows and tonight’s highlights. Programme descriptions are concise and updated as the broadcaster updates theirs; start times are written clearly in UK format and the running order adjusts if a live event overruns. The layout is lightweight and responsive, so you get the same fast experience on a phone, tablet or desktop.
Quick platform overview (no sign-ins or links here)
ITV1 sits at 3 on Freeview, with ITV1 HD at 103 where available; Freesat, Sky and Virgin Media each place ITV1 HD at 103. The ITV1+1 timeshift service is commonly found at 35 on Freeview and in the “+1” range on satellite and cable. App viewers can stream the live channel on supported devices through the broadcaster’s own service, and may be asked to create a free account for age-appropriate access and personalisation.
Start watching ITV1
Press play to join ITV1 live now, then scan today’s guide below to see when your programme starts. Whether it’s live sport, a brand-new drama or a favourite entertainment format, the schedule here keeps pace with the channel so you can plan the rest of the night precisely.
